Strategy is the understanding of what your objectives are and who you are trying to reach. Once we know that, we will consult with you and create a bespoke online marketing strategy that will reach your customers cost effectively.

Digital Marketing Strategy

Strategy and Implementation

Strategy is the understanding of what your objectives are and who you are trying to reach. Once we know that, we will consult with you and create a bespoke online marketing strategy that will reach your customers cost effectively.

Getting it right the first time involves careful planning and creative execution.

 

Digital marketing strategy and implementation with Shift ONE.

We’ve been doing this for a long time and we’ve learned a lot about what to do and what not to do when marketing to an online audience.

  • Know your market – use data and profiling to do this.
  • Online users are ‘time poor’- they don’t read and don’t believe your hard-sell marketing blurb.
  • Keep it real, simple and benefits-led.
  • Take the time to plan it and get it right.
  • There’s always a push to cut corners and get it out quicker but rather take the time to do it right the first time.
  • SEO is logical and you need to keep it honest.
  • If it’s too complicated, your users won’t get it.
  • If you don’t user test, your product won’t reach its full potential.
  • Don’t let developers write your error messages.
  • Don’t use a fancy advertising agency that knows nothing about usability – it will annoy your customers no matter how pretty it looks.
  • And the list goes on!

 

 

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Use Shift ONE for all your digital marketing and we won’t let you make any of these common mistakes.

Social Marketing>>

Strategy:
Identifying your target markets, establishing your goals and objectives, strategies for each target group, finding the best social channel for each group, finding the right voice, competitive analysis, content strategy and generation, relevance trumps rubbish, integration with other channels

Implementation:
Setting up social channels, content creation, maintenance, film and video production, blogging, forums, tracking, testing, social promotions, integration, analytics and measuring ROI

More on social marketing here

Email Marketing>>

Strategy:
Email marketing strategy, email content strategy, goals and objectives, profiling your email client, competitive analysis, integration with other channels

Implementation:
Set up, processes, data find and cleanse, writing, design, AB and MVT testing, sending, reporting, analytics and measuring ROI

More on Email marketing here

SEO>>

Strategy:
SEO strategy, establish goals and objectives, content generation strategy, social content strategy, link exchange strategy, IT support strategy

Implementation:
Prepare SEO guidelines, keyword research, review and refine on-page optimisation, review and refine coding, copy and design, set up SEO for mobile, set up content management systems (CMS), link building and exchanging, set up systems for for global and local search, testing, analytics and measuring ROI

More on SEO here

Data Mining and CRM>>

Strategy:
Data strategy, goals and objectives, challenges, quick wins

Implementation:
Review data set up and improvements, gather data, set up data warehousing, data cleansing, mining data, modeling for acquisition, conversion and retention, finding look-alikes, determine target markets, establish communication strategies per target market, create touchpoint strategies, identify relevance, identify timing, review and refine processes, role of people, automated vs manual implementation, testing, analytics and measuring ROI

More on data mining and CRM here

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Mobile Marketing>>

Strategy:
Mobile marketing strategy, goals and objectives, profiling your mobile client, mobile content strategy, mobile SEO strategy

Implementation:
Mobile websites, sms writing, writing for mobile, web and email design for mobile, testing on mobile devices, testing, analytics and measuring ROI

More on Mobile Marketing here 

Online and Digital Marketing>>

Strategy:
Online marketing strategy, goals and objectives, content strategy, campaign strategy, integration

Implementation:
Profiling your online client, writing, copy and design for email, web, mobile and social, mobile devices, banner creation, viral marketing, ppc, campaign creation, affiliate marketing, website creation, email marketing, testing, analytics and measuring ROI

Website Development>>

Strategy: Website strategy, goals and objectives, profiling your web user, content strategy, online strategy

Implementation:
Planning, project management and scoping of web and app requirements, copy, design and web development (front and back end) for websites, set up and training on content management systems (CMS), mobile devices, optimise for SEO, usability testing, profiling and user experience design (UX), wireframing, prototyping and testing, AB and MVT testing, Google adwords, analytics and measuring ROI

More on website development and design here 

Usability Testing and UX>>

Strategy:
Goals and objectives, usability strategy

Implementation:
Site audits, create user strategies and stories, goals and objectives, find surrograte users, profiling your users, creating personas, wireframing, paper prototying, iterative design and testing, testing copy and design, promoting results with the business, identify dealbreakers, testing and design for apps and e-commerce, forms and registration, validation, mobile devices, usability testing, measuring ROI

More on usability testing here 

Outsource Marketing for Entrepreneurs>>

Give Shift ONE digital your sales and marketing and we will bring you sales.

We manage the things you don’t enjoy while freeing you up to focus on the things you’re passionate about.

We will increase your sales through sales and marketing campaigns, online and offline marketing activities.

More about outsource marketing here 

If you are interested in any of our services then send us a mail at info@shiftone.co.za, call us on 021 554 2498 to set up a meeting.

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With a focused marketing strategy we can work towards having your business positioned exactly how you want it so that it can flourish.

GET NOTICED

+27 21 554 6234 / +27 21 554 2498
info@shiftone.co.za

Units 02 & 03, Eden on the Bay Mall
Otto du Plessis Drive, Big Bay
Cape Town, 7441

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